Hola, I'm Xhico!

I'm an artist and creative director with 30+ years of experience in design and branding. Now I'm teaching you how see through my expert eyes and think like a designer.

My Story


My fascination with graphic design and typography began in my teens. After a visit to the design studio of Margo Chase over thirty years ago, I knew I wanted to be a designer too. As soon as I was out of college I left for Los Angeles where I worked designing album covers. My logo and lettering work took me into the world of branding.


My work for global brands and small businesses has been recognized with awards and in international publications. Now I'm sharing my 30+ years of knowledge to empower you as a designer.

Video Poster Image

Studio Xhico is a multi-disciplinary design studio specializing in branding, logo design, and surface pattern design.

Surface Pattern Design by Xhico

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